The Case of Brewing Sector in Russia

1.         INTRODUCTION The aim of this report is to evaluate the viability of investment by Hong Leong chemical group in Russia and in particular in the brewing industry. The start step of this project is to analyse the decision of choosing Russia as an seaward perspective. This decision has been based on the attractive feature of the country in terms of its financial structure, people skills and handiness and business surroundings. The issue go away be followed by an analysis of the macro environment of Russia using a PEST, tog out analysis and Porters diamond framework. These analyses willing enable the Board to look at a better arrangement of Russias current situation and its capabilities and future(a) opportunities. The international environment in terms of FDI would be indeed briefly analysed, concentrating mainly in the Russian situation. Great strain will be placed on presenting the Russian profound regime, regulatory environment and risks facto rs that may tinge investment decisions in this country due to the crucial occasion that these issues play in investment decisions. The most profitable industries of the Russian economy will be analysed, followed by a more in attainment analysis of the brewing industry. Finally, the different abroad market service strategies that may be suitable for Hong Leong theme will be presented. The decision of location of headquarters and useful areas will be also considered. 2.         SELECTION OF THE COUNTRY The country selected is Russia, which is considered to be hotshot of the twenty-five leading emerging economies. This decision was guardedly interpreted after analysing its location, capabilities, current situation and potentiality. A. T. Kearney developed the onshore location attractiveness index for 2004, which aimed to evaluate the attractiveness of countries as seaward locations. The criteria used to evaluate countries concentrated on terzetto areas: financ ial structure, people skills and availabilit! y and business environment. Figure 1 summarises... If you hope to get a full essay, order it on our website: OrderCustomPaper.com

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