Main Issues and Trends That Affect Marketing

Main Issues and Trends that involve selling concern now days and how do they influence organizational stick outning. Marketing Management is a business discipline which is focused on the practical application of merchandiseing techniques and the management of a firms tradeing resources and activities. rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home solid ground making International marketing highly signifi potentiometert and an integral secern of a firms marketing strategy.Marketing omnibuss be often responsible for influencing the level, timing, and composing of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an impe lling, cost-efficient Marketing management strategy, firms must(prenominal) possess a detailed, objective understanding of their own business and the market in which they operate.In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. The main issues and trends that affect marketing management are environmental problems, income gap, customer dissatisfaction, global competition, environmental deterioration, infrastructure neglect, economic stagnation, minor labor skills and other issues. Some of these affect marketing management in a positive and negative manner, because they are problems and are considered opportunities.Marketing basically is the creation and delivery of a standard of living to society. A market is a locus of trade individuals or groups exchange anything, anywhere, anytime, to satisfy inescapably or wants. Most marketing managers have been satisfied analyzing their marketing plan using t he classic Marketing Mix Product, Price, Place, Promotion. With the advent of globalization in general, and the Internet in particular, marketing management must reevaluate these four Ps, even converting to Four Cs to tackle the new challenges facing the aging mix.I have realized that globalized market means that domestic companies can count on a much larger market strength for their goods and services bad news is that they go away face a great number of competitors. Next, issue that I considered an issue that affect marketing management is environmental deterioration. Environmental deterioration presents countless opportunities to companies that can create much effective means of cleaning up the environment. Infrastructure neglect will provide huge opportunities for companies in the construction, transportation, and communication industries.Economic stagnation is some other issue that is constantly affecting marketing management and the cause is its favouritism for companies that are good. Low labor skills are an issue and it promotes positive results in the business world because it challenges educational and training companies to design more effective programs for upgrading human skills. Last, although I have considered income gap issue as the for the first time issue influencing organizational planning.